Your pitch is your main tool for fundraising. Your pitch has to present your business in a concise and convincing way. In addition to the pitch, the delivery of the pitch is focal. This is where you enter the world of sales.

In parallel to the development of you venture, we will work on your personal development as a founder and manager. This includes recruiting, daily management, managing crisis, working with investors and others.

How do we expect to reach our first customers? How do we convince them to buy? How do we create a competitive advantage?

How are we going to fund the venture? How much money is needed and when? What phases do we expect to go through? What is the optimal investor profile?

At the end, your entire proposal has to represent an orchestrated effort towards success. The business plan is a clear presentation of what is planned to happen and when. What resources are needed? The business plan will also set forth a road map with a realistic set of milestones.

How will you grow your business? What stages will you go through, before reaching you North Star?

How do we expect to reach our first customers? How do we convince them to buy? How do we create a competitive advantage?

What product, which feature set, and what User Experience (UX), fit what target customer and what are their needs?

What collaborations should we enter to accelerate the process? Collaboration with manufacturers? Distributions channels? Co-marketing efforts? Distributors?

What are the health economics aspects of our product? What ROI do we create for who? Who will pay for the product? How is the product reimbursed?

he delivery of healthcare is inherently complex, and it always involves multiple stakeholders, from providers, through payers to patients. We need to understand who will benefit from our product? Who will gain from our product? But also, who could suffer from our product offer?

Different users will see different value in our product or service, where should we focus?

What distinct customer segment can be defined? What do they have in common and what distinguishes them? What segment will we address? What does each segment want?

What are we offering our customers, and do they actually want it? Does the market actually support our assertions? Are we dealing with a real problem?

What are we competing with? How does our product measure up to competing offers and where do we see the differentiation? Is our product better or just different?